Renner Storefront
Customer: Lojas Renner
Scope: Concept Design
Original DNA with a New Attitude.
In yet another symbolic project of a beautiful partnership, we developed, together with DAE-Renner, the New Façade and Window Standard for Lojas Renner. The new Concept decodes the brand's DNA in a contemporary and authorial way in a new storefront, focused on the new consumer markets where the brand has concentrated its expansion.
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A project exhaustively designed, prototyped, and detailed to meet the needs of the largest fashion retailer in Brazil, and executed with a dedicated network of partners and suppliers: Fenix Móveis, JP Projetos, Philips Iluminação, Ingecon Living Stores, and Componenti Acrílicos.
The first stores to use the new standard are located at Shopping JK Iguatemi in São Paulo/SP — whose images illustrate this case —, at Shopping Multiplan Pátio Savassi in Belo Horizonte/MG, and at Park Shopping Canoas in Canoas/RS.
The first stores to use the new standard are located at Shopping JK Iguatemi in São Paulo/SP — whose images illustrate this case —, at Shopping Multiplan Pátio Savassi in Belo Horizonte/MG, and at Park Shopping Canoas in Canoas/RS.
