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Favorita

Customer: UNICASA S/A

Scope: Manualization, Process Modeling, Project Turnkey

Expansion with Identity

R4DESIGN, in partnership with the UNICASA Marketing department, carried out the standardization of the Favorita Façade System, providing support for the implementation in more than 30 units across Brazil.
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The process involved the development of executive standards with suppliers, modeling of communication procedures with entrepreneurs and the factory, in addition to the technical refinement and manualization of the formal solution.

As a result, UNICASA carried out the rapid expansion of the Favorita network, preserving and enabling the original concept, as well as strengthening the brand's presence across the country.

Concept Design: Liquens
Photos: Marcelo Donadussi